Accomplishments

Career Highs!

Business growth

Revenue & Profit

Responsible for revenues and P&L for $25 Million business portfolio at senior management positions in gaming, media and technology companies.

As Head of Marketing for ClassicRummy.com, achieved 5X revenue growth in the first 2 years to make ClassicRummy.com India’s 3rd Largest Rummy Gaming Portal.
Sales & marketing

Budgets & ROI

Managed annual advertising spends of over $2 Million across marketing channels like Facebook, Youtube, Google Adwords, Mobile Ad Networks. Achieved an ROI of 7.6, one of the best in the industry.

Designed and implemented targeted promotions, referral programs, CRM & data-driven marketing initiatives for 2M+ MAUs to increase the customer lifetime value (CLTV)

Account Management of 70+ B2B White label Bingo and Casino clients across Europe, UK and India.

Build & lead

High Performing Teams

Setup and built a strong marketing & branding team from 4 to 20 members across 3 cities. Achieved 400% growth for the company in 3 years.

As the first marketing hire, built a team of marketing ninjas to take up the challenging task of marketing a location-based augmented reality mobile game called ‘DELTA T’ with shoestring marketing budgets. Currently being played in 186 countries.

Led a 5 member sales team responsible for conceptualizing and executing tailored digital marketing campaigns for global B2B clients.